Can Jenny save the future of pubs?

When the chips are down a Leighton’s Jenny Winter is confident she will have the answer to a pint-sized problem facing the pub industry.

Jenny is now in the final stages of putting together recommendations for Britain’s first Pub of the Future.

Jenny, 32, who works at fish and chip shop Sizzlers in Waterdell, was picked as part of a small team of 10 to represent the future generation of pub goers through a nationwide competition launched by Marston’s in The Sun newspaper last August.

The team of 18- to 32-year- olds were picked by Marston’s to put together a series of recommendations that will entice millennials into pubs, a group of consumers who currently aren’t visiting them as much as their parents and older generations.

Jenny, who has previously worked in the pub industry, felt that her experience and knowledge could help to create something unique and exciting that could set the standards for the future of the pub industry.

With this in mind, Jenny believes that by offering excellent customer service and with a focus on serving delicious seasonal and local food, she is sure that the pub will become a great place to be enjoyed by all generations.

Jenny said: “I’m excited to be a part of Pub of the Future because I think anything is possible when it comes to the future of our pub industry.

“With new innovations in food and technology, it is a really exciting time and hopefully we can implement these into our pub.”

Jenny and the team have completed a range of meetings throughout the year that have covered every aspect of creating the pub experience, including everything from food and drinks, to pub design and entertainment.

Working with experts such as KK Foods and Diageo, the team debated their food and drink menu for the Pub of the Future before discussing their ideas for design and environment at Birmingham’s Central Library with Interior Designers JMDA.

A highlight was working at Sky Studios, London where they got to present behind the Sky Sports news desk.

After a busy year the team now has to hone all their ideas and present them to the Marston’s board in October. They will then learn which of its ideas Marston’s has selected to integrate into the Pub of the Future.