Police and crime commissioner Olly Martins has been pilloried for suggesting that sponsorship of Beds Police uniforms and vehicles could help the force out of the financial crisis it faces.
Mr Martins continues to plead with the government for additional funding, but in the meantime has not ruled out the possibility of ‘ethically vetted’ firms boosting the force’s coffers.
The PCC has argued that he would rather raise money through commercialisation than lose more officers.
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