Hundreds saddle up for annual soldiers’ cycle challenge

ABF - The Soldiers' Charity Cycle Ride
ABF - The Soldiers' Charity Cycle Ride

More than 500 riders took part in Sunday’s ABF – The Soldiers’ Charity Cycle Ride.

Now in its third year, the Student Fundraising Awards Event of the Year shortlisted event attracted was the most successful yet with more than £10,000 raised.

ABF - The Soldiers' Charity Cycle Ride

ABF - The Soldiers' Charity Cycle Ride

This is the fourth event that the team has hosted since 2013 and it has grown at a truly staggering rate. The ride started from the Five Bells Pub in Stanbridge, with the pub being a key partner. With more riders, an additional 35-mile route was added to the existing 26 and 64-mile routes across Bedfordshire.

The team has had the support of Hertfordshire Students’ Union Raise and Give, after their current vice president communications and media, Brad Johnson, volunteered at the first event.

This partnership enabled the small team and the charity to stage a professional event that offered value for money and was operated through online technologies and primarily marketed through social media.

The event not only caters to the professional riders including Tour de France stars, Ultra6 Race Team but also attracted club riders and family riders from age nine to 80.

Jacqui Sage-Passant, event director said: “We are overwhelmed yet again by the number of riders that have turned out to support this worthwhile charity.

“This is due largely to the hundreds of hours that volunteers are willing to give to show support for our armed forces.”

Due to generous sponsorship from local and national businesses, the event is proud to pass on nearly every penny raised through registrations to ABF – The Soldiers’ Charity.

Jacqui, from Stanbridge, said: “We look forward to launching the 2016 events in early November 2015! We hope to once again have an ride in Hertfordshire as well as our annual Bedfordshire cycle ride.”