Paul won’t be able to coast on this big challenge

A fundraiser from Heath and Reach has been swapping his business suit for lycra today (Friday) as he embarks on an ambitious 100 mile coastal cycling challenge for charity.

Together with 12 other branch and senior managers from Selco Builders Warehouse branches across London, Paul Neary has been cycling 100 miles of the Norfolk and Suffolk coastline in order to raise funds for the company’s nominated charity Macmillan Cancer Support.

Paul, Selco’s regional manager for South London, said: “Some of us are more used to getting on bikes than others but regardless of our previous experience, this will be a personal challenge for us all.

“We are grateful for all of the support and donations we have received so far and hope to meet our target.”

The 48-year-old added:“It won’t be an easy feat to complete the 100 miles but we will be all there as a team spurring each other on, with motivation coming from the knowledge that the money will help Macmillan deliver the much-needed support for those dealing with cancer.”

Since 2012, Selco colleagues, employees and suppliers have amassed a massive £100,000 for Macmillan and have this year pledged to raise an additional £50,000.

Ross Sandy, leader of the cycle challenge team, is hoping more than £15,000 can be raised from the challenge and has been encouraging his team to train hard ahead of the big day.

The Just Giving page set up for the Selco 100 mile coastal cycle challenge is

Selco, the building supplies, equipment and tool provider, has nominated Macmillan as its chosen charity and has raised in excess of £130,000 since 2012.

Other fundraising initiatives that are either planned for later in the year or have already taken place include charity golf days, 10km runs and marathons, a nominated charity match at Selco-sponsored rugby Super League side London Broncos and participation in the national Macmillan Coffee Morning.