This certainly wasn’t a rubbish idea!

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McDonald’s franchisee Ismail Anilmis and crew from the Hockliffe restaurant joined forces with local councillor Andy Burton to tackle litter in the area.

The McDonald’s tidy team, made up of 20 volunteers embarked on a litter picking challenge to crackdown on Hockliffe Park, an area notorious for litter dropping.

Donning high visibility jackets and armed with litter pickers, the ‘Love Where You Live’ litter team collected everything from polystyrene building blocks to coat hangers and wheel trims. In total, over 20 bags of rubbish were collected.

The initiative was designed to encourage the community to take responsibility for keeping their neighbourhood litter-free, and to take pride in their local environment.

Ismail said: “I’d like to thank my staff, local councillor Andy Burton and everyone involved for their hard work and for setting a good example of what can be achieved when people pull together. Litter is an important issue, and it was great to see people coming together to tackle the problem, and help protect the local environment.

“Hopefully the event will help to raise awareness of the issues, educate people on how to dispose of rubbish properly, and encourage them to be more responsible.”

Now in its fourth year, this event was just one of a number of McDonald’s clean-up events taking place across the country in 2014 as part of Keep Britain Tidy’s anti-littering campaign, ‘Love Where You Live’. The campaign encourages the public to take action and help reduce the amount of litter in their local area and across England by 2020.