TV Dragon backs Leighton cake company

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A Leighton Buzzard based company has earned the support of TV Dragon Theo Paphitis.

Cakes by Shelly won the business magnates Small Business Sunday initiative – a twitter competition which invites small businesses to pitch their businesses to him in a tweet in the hope of being one of the six Theo retweets.

Cakes by Shelly’s details have been added to the Small Business Sunday website which offers advice and networking and last month business owner, Shelly Shulman, was invited to meet the man himself.

“It was such an amazing event,” Shelly said of the SBS event that took place at the ICC in Birmingham.

“Theo was such a motivational speaker and I’ve come away with lots of great ideas on taking our business forward. I was also able to networking with some amazing small businesses and have collaborated with some to bring some amazing new products to the marketplace as well as taking our products to a wider market.”

The company which sells bespoke wedding and celebration cakes is based in North Street, Leighton Buzzard. They also run regular cake decorating classes for both adults and children.

For more information about Cakes by Shelly visit or email Shelly at