Taylor Wimpey is helping to shine a light on the importance of leaving the car at home and walking to school this autumn.
The housebuilder is supporting Walk to School Month, which has been encouraging parents to walk their children to school instead of travelling by car.
Taylor Wimpey is working in partnership with schools to support the initiative by supplying pupils with high-visibility slap bands to wear during the darker autumn and winter months.
The aim of the campaign is to promote healthy lifestyles – especially in the light of growing concern about levels of childhood obesity and fitness – and reduce the number of vehicles on the roads.
Taylor Wimpey has provided 100 slap bands to encourage pupils at Leedon Lower School in Leighton Buzzard to walk to school – and help keep them safe on the journey. It is part of a campaign that will see more than 12,000 slap bands provided to children across the country.
Gareth Jacob, from Taylor Wimpey, which is currently building new homes at Billington Grove in Leighton Buzzard, said: “We understand that family life can be busy, but walking to school is one of the easiest ways for children to increase their level of physical activity and get fit. We hope our contribution will help inspire families to swap the car for a safe walk to school instead.”
Richard Benson, headteacher at Leedon Lower School, said: “We encourage the children to walk to school to promote a healthier lifestyle and to reduce traffic outside the school.
“We are very grateful to Taylor Wimpey for this generous donation which will help raise the profile of Walk to School Month among pupils and parents alike.”
Walk to School Month is an annual nationwide campaign that promotes the benefits of walking to school, which results in healthier young people and less traffic on the roads.