The convenience of a 24-hour ticketing system introduced earlier this month at Leighton Buzzard Theatre has seen box office sales rocket.
The new online procedure took effect on October 1 – with a £1 booking fee introduced for all ticket sales (online or not).
Central Beds Council has now revealed that weekly sales figures are up threefold, with online bookings making up more than 50 per cent of all tickets sold in the first week.
The council says the public has already been flocking to book shows for the new season, including new and classic films such as Gone Girl and It’s A Wonderful Life, live screenings of Royal Shakespeare Company productions Love’s Labour Lost and Much Ado About Nothing, and the ever-popular Leighton Buzzard Drama Group panto (this time Robinson Crusoe And The Pirates).
The council has also spent £50,000 on refurbishing the bar, box office and theatre and investing £35,000 for a new lighting rig to improve the quality of shows.
Councillor Brian Spurr said: “The library theatre is very much at the heart of the community in Leighton Buzzard and over the past couple of years we have invested heavily in improvements to provide the best possible experience for customers.
“The introduction of online bookings means that it is now even easier for customers to access the very best shows and entertainment, right on their doorstep, so it is not surprising that it has already proved to be a success.”
Visit www.leightonbuzzardlibrarytheatre.co.uk to book. Anyone wishing to buy tickets in person at the box office will still be able to between 9.30am and 12.30pm and from 1pm to 3pm on Tuesday, Wednesday, Thursday and Saturday - and 45 minutes before all performances.