"You're fired!"
Soon our screens will be full of highlights and lowlights as social media works itself into a frenzy as the latest series of BBC hit reality show The Apprentice is almost upon us.
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
Series 18 of Lord Alan Sugar's business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1.
It sees "business" people compete against one another in a series of challenges, hoping to be ‘hired’ by business magnate Lord Sugar.
Say hello to the brand-new contestants of The Apprentice 2024 - we're sure you're itching to see more of them on TV and socials in the coming weeks:
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
![Rachel Woolford is the owner of a boutique fitness studio from Leeds.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/42/Hero%20Image%20%2812%29.jpg?crop=3:2&width=800)
13. Rachel Woolford
Rachel Woolford is the owner of a boutique fitness studio from Leeds. | BBC
![Raj Chohan
Raj Chohan is a mortgage broker from Leamington Spa.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/39/Hero%20Image%20%2813%29.jpg?crop=3:2&width=800)
![Sam Saadet is a pre and post natal fitness coach from Essex.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/54/Hero%20Image%20%2814%29.jpg?crop=3:2&width=800)
![Steve Darken is a management consultant from London.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/54/Hero%20Image%20%2815%29.jpg?crop=3:2&width=800)