World's first men's swimwear range with inbuilt storage unveiled

A wacky new range of limited-edition swimming trunks has hit the UK boasting custom-made storage solutions - so men can go hands-free when frolicking on the beach.

The world-first JUNX-brand swimmers are lightweight trunks which provide a one-stop storage solution for sun cream, keys, phones, books, wallets - and even cocktails.

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The head-turning super-short shorts, with bright neon colours and 1980s vibes, are aimed at Gen Z - as men deem 18-30s to be the most appropriate age to wear Speedo-style swimwear.

They have been created after research found four in 10 UK men prioritise functionality when selecting their swimwear

Almost a quarter of the 2,000 men polled (24 per cent) have either lost or had belongings stolen during their pool or beach trips, and 56 per cent wish there was a more practical way to carry items while in swimwear.

Olympic heroes

Olympic heroes Tom Daley and Matty Lee have played a role in increasing the popularity of ‘budgie smugglers’, as a quarter of men think they should be more popular following their recent Olympic gold win.

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JUNX were designed by travel site hoo, which has also launched a tongue-in-cheek, eighties-style infomercial showcasing the statement swimwear.

A JUNX-clad moustached male model is seen in a variety of cheesy seaside scenarios - squirting suncream on himself, drinking a cocktail, running down the beach Baywatch-style and making phone calls all in hands-free glory to highlight the ease of the neon trunks.

For a limited time only, UK holidaymakers will have the chance to purchase their very own JUNX at www.justhooit.com/junx for £14.99 while stocks last.

Duncan McKenna, global marketing director at hoo, said: “We know people are continuing to find ways to make the best out of their holiday trips this summer.

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“By launching JUNX, we hope to alleviate some of the stresses often face during their beach or poolside trips.

“With so many families planning a staycation this year, JUNX are guaranteed to brighten up the trip, regardless of the unpredictable UK weather.”

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