Town set to miss out on financial boost

With the Conference struggling to attract a sponsor for next season, Luton Town are set to miss out on £20,000 of income, writes Mark Wood.

Conference general manager Dennis Strudwick said: “We are working hard but without success.

“We believe there is somebody who will do it, but I have to be honest we don’t have it on the hook just yet.”

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Long-term title sponsors Blue Square Bet have ended their six-year association and Strudwick added: “At the moment we do not have a title sponsor.

“But we hope the television deal with BT Sport will be a bit of a carrot to a potential sponsor.

“Financially it affects the clubs an awful lot. With Premier Division clubs you could be talking about £20,000 (a season).

“I am guessing on £20,000, because I don’t know what size of sponsorship we may or may not be able to attract. But that is a considerable sum of money.

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“The hard nose aspect is that clubs shouldn’t be relying on money other people should raise - they have to be living within their means.

“But the Conference board acknowledges its responsibility to use its resources to attract funding and over a period of about 20 years that has been very, very successful.”

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